ILS 568 - Library Public Relations
Dr. Arlene Bielefield - Summer 2011
Catalog Description
A study of Library Public Relations and its concomitant activities. The design of a public relations program for a specific agency.
Learning Goals
Course Highlights
This course provided practical information on how to brand and promote the library as an institution as well as individual programs. Especially enjoyed learning about different library programs with the San Francisco Public Library a stand out.
Coursework
Sample Press Release #1
Sample Press Release #2
Sample Flyer #1
Sample Flyer #2
Dr. Arlene Bielefield - Summer 2011
Catalog Description
A study of Library Public Relations and its concomitant activities. The design of a public relations program for a specific agency.
Learning Goals
- Basic principles of publicizing library programs and services
- Various methods for promoting library programs and services
- Contents of press kits and library pressrooms
- Production of public relations materials
- Venues for library promotion
Course Highlights
This course provided practical information on how to brand and promote the library as an institution as well as individual programs. Especially enjoyed learning about different library programs with the San Francisco Public Library a stand out.
Coursework
Sample Press Release #1
Sample Press Release #2
Sample Flyer #1
Sample Flyer #2